Are you worried that your message is not reaching your ideal audience online? Not sure which marketing channels to focus on for the best results and return on investment? We can help!
The right content marketing strategy can generate a pool of potential clients who are a good fit for your practice. With an expert’s assistance, you can attract new clients, see your brand flourish, and ensure your message is heard online.
The digital marketing world is dynamic and challenging, making it essential to rely on content marketing experts. With over 7 years of relevant content marketing experience, we can help define the right content marketing strategy for you.
Get in TouchWHY SHOULD A MENTAL HEALTH EXPERT CARE ABOUT CONTENT marketing?
The right content marketing strategy can help you, as a busy private practice owner, reach more potential clients and establish your business as an authority. Additionally, the right content strategy is essential for building trust with your audience. By identifying the main channels of communication, primary focuses, and the best types of content, you’ll improve your reach to your ideal clients online.
WHAT ARE SOME COMMON CHALLENGES MENTAL HEALTH PROFESSIONALS FACE WITH CONTENT marketing?
With over 7 years of experience in the mental health space, we are aware of the limitations of advertising for psychotherapists, counselors, and other mental health experts (HIPAA compliance or ethical restrictions). Mental health is a sensitive field, and there are guidelines we need to adhere to in order to promote ethical marketing practices and transparency.
IMPORTANCE OF CUSTOM CONTENT MARKETING STRATEGIES
Customization is a necessary requirement for a successful content strategy. The right content strategy, tailored to your business, can yield benefits such as increased website traffic, generating new leads, appointment bookings, and brand awareness. Not all mental health experts will need the same content marketing strategy, as the content strategy should be tailored according to your specific specialty, whether it’s healing trauma, treating anxiety disorders, personality disorders, addiction behavior, offering couples therapy, or more. Your specialty will determine the selection of the right content marketing channels, goals, and action plan.
WHY WORK WITH US?
With over 7 years of experience in digital marketing and content marketing along with a genuine passion for the mental health industry, we understand the requirements of a successful content strategy for a thriving private practice and a fully booked counselor. We know which marketing channels work best for mental health professionals, where your ideal audience hangs out, and how to reach them. With us as your reliable marketing partner, you get:
Dedicated content marketing professionals focused on finding the right content marketing strategy for your business
Comprehensive understanding of different digital marketing channels
Understanding your ideal audience, their struggles and marketing channels they frequently use
Choosing the best mix of digital marketing channels for your business
Making data-driven decisions based on users’ behavior
Ongoing support beyond content strategy implementation
OUR content marketing PACKAGES
ONE-OFF CONTENT ROADMAP PACKAGE
Defining Content Marketing Objectives and Metrics
Creating a Full Digital Content Marketing Strategy (Website, Socials, Ads, Podcasts)
Creating Content Plans for All Proposed Digital Marketing Channels
Help with Content Structuring for Digital Programs and Courses
Starting at $1,500 as one-off package
ONGOING CONTENT STRATEGY & MANAGEMENT
Everything in the Content Roadmap Package
Strategic Creation of Content Calendars & Optimized Content Briefs (Website, Socials, Ads, Podcasts)
Content Repurposing and Content Ideas Generation
Ongoing Content Management
Starting at $1,200/month
*We recommend a minimum of 6-12 months of investment for best results.
WHAT IS OUR PROCESS WHEN WORKING WITH MENTAL HEALTH PROFESSIONALS?
The right content marketing strategy is customized and tailored to your business and your ideal audience. Therefore, our working process looks like this:
We start with an initial consultation aimed at understanding your business goals and proposing the appropriate content strategy.
Based on the insights gathered, we will craft a custom content strategy tailored to your ideal audience and their pain points.
We’ll prioritize the marketing channels your ideal audience utilizes.
We agree on the main KPIs and define metrics and goals to track success.
We create a detailed plan of action to align with our defined content marketing strategy.
ENSURING CONTENT marketing STRATEGY ALIGNMENT WITH MENTAL HEALTH BEST PRACTICES
We understand the importance of trust and confidentiality in your niche. Therefore, your content marketing strategy will always adhere to best practices in the mental health industry. Your content strategy will include transparency, relevancy, and alignment with the latest marketing practices. We will never advertise quick solutions to obtain clicks and conversions by focusing on aggressive advertising with no real value and lacking scientific backup.
testimonials
I have been working with Sonja for some time and would highly recommend her services! Sonja is great to work with, she is timely and very respectful. She has helped me with so many things; from SEO, keyword research, to web design and content creation. Sonja makes great suggestions, she is very creative and pays great attention to detail.
– Dina Owen
CEO of PsycHealth Services INC.
After analyzing my website, Sonja gave me clear information on what could be improved and how. She tailored her explanation to my level of knowledge and explained everything in simple terms. I got answers to many questions and guidelines for my programmer on where and what can be fixed! I would recommend Sonja to everyone who sees that their website does not have enough traffic!
– Jasna Stanojević Mirković
Spirit of Joy, Theta Healing
ABOUT US
We are a team of professional digital marketing specialists with a strong passion for the mental health industry spanning more than 10 years. We offer holistic digital marketing campaigns and solutions, as we are well-versed in the principles of effective content marketing strategy.
The pillars of a successful content marketing strategy for mental health private practices include focusing on users’ pain points, selecting the right content formats that engage users, and concentrating on marketing channels they frequent the most, such as websites, social media, and podcasts. Let us assist you in reaching your ideal users with the right content strategy.
Frequently Asked Questions
How do you measure the success of a content marketing campaign?
We track your content marketing success by measuring how well it attracts potential clients across various channels, with a focus on SEO and ads. We use detailed Google Analytics 4 tracking to monitor conversions towards your defined goals. This makes it easy to see the ROI and how your content is turning website visitors into clients.
What’s included in your content marketing packages?
Our content marketing packages offer two options: a one-time content roadmap or ongoing strategy & management. The roadmap defines your goals, creates a cross-channel strategy (website, social media, etc.), and outlines content plans for each. Ongoing management builds on this, adding editorial calendars, content repurposing, and continuous strategy oversight.
Do you offer ongoing content creation services, such as blog posts or social media management?
Yes! While ongoing content creation services like regular blog posts aren’t directly included in our content marketing packages, they are a perfect complement to your strategy. Head over to our copywriting services page to learn more about how we can help you with ongoing content creation that aligns with your content marketing roadmap.
Do you understand the specific challenges of marketing mental health services?
We navigate HIPAA compliance, ethical marketing, and the language specific to mental health services to ensure your message reaches the right audience responsibly.