Are you a busy therapist, psychologist, or counselor who has no time to write your website content? We understand how crucial it is to dedicate your full energy and time to your private practice, leaving little to no room for copywriting.
That’s what we help with! We offer tailored content writing and copywriting services for busy mental health professionals, that can help empower your brand, send your impactful message, and drive new clients to your private practice.
With genuine understanding and passion for mental health, our agency can meticulously tailor your website content to inform, educate, and assist.
Get in TouchWHY IS COPYWRITING IMPORTANT FOR THERAPISTS?
If you want to have a thriving and fully-book private practice, relying on word of mouth is not enough. In the digital age, utilizing all digital marketing channels is a necessity if you want to be found online to avoid limiting yourself to a narrow local pool of leads. Copywriting helps you spread your brand message, mission and unique tone of voice to your potential client online. The power of words is immense, as clients resonate with the message they read. Therefore, copywriting can be a powerful tool for conversion.
CHALLENGES IN WRITING GOOD COPY FOR PSYCHOTHERAPISTS
Not everyone can write for the mental health niche, let’s be honest. As a mental health expert, the words you put on your website matter and need to be backed up by science, fact-checked, and responsibly written. Your offers shouldn’t be overly bold and make unrealistic promises, but yet they still need to be appealing, encouraging, and offer a unique sales proposition. That’s why partnering with copywriting experts who understand your industry is crucial, as inadequately chosen words can harm your business.
BENEFITS OF EFFECTIVE COPYWRITING FOR MENTAL HEALTH PROFESSIONALS
An effective copywriting campaign is vital for your digital marketing success. For therapists and counselors, the power of copywriting can be summarized in a few bullet points:
- Helps amplify your brand voice
- Builds trust and credibility
- Assists with conversions
- Establishes you as an expert in your niche
- Ensures your unique message is seen and heard wisely.
WHY WORK WITH US?
With over 7 years of experience in digital marketing and a passion for the mental health industry spanning more than a decade, we understand what constitutes excellent copy for therapists and other mental health professionals. So, with our agency, you get:
Dedicated and passionate copywriting partners
High-quality, fact-checked, and well-researched copy.
An in-depth understanding of your users’ pain points.
Someone who has been on the other side of the coin as a client.
Focus on conversions and user growth.
OUR SERVICES AND PACKAGES
WEBSITE LAUNCH ESSENTIALS
Keyword Research for Your Landing Pages
Website Copywriting for Your Home and Service Pages
Optional Add-On: Content Creation for Blog Posts
Optional Add-On: Brainstorming Content Ideas for Podcasts, Videos, Socials and Courses
Starting at $500 as one -off package
CONTENT EVERGREEN ENGINE
Keyword Research for Your Landing Pages
Website Copywriting for Your Home and Service Pages
Ongoing Content Creation for Blog Posts
Ongoing Creation of Other Web Content (like Case Studies)
Regular Generation of Content Ideas for Podcasts, Videos, Socials and Courses
*Starting at $500/month
*We recommend a minimum of 6-12 months of investment for best results.
WHAT IS OUR PROCESS WHEN WORKING WITH MENTAL HEALTH PROFESSIONALS?
We aim to provide the best service, customized to your unique business goals, and therefore, our process looks like this:
We begin with an initial consultation process that will help us understand your audience and your business goals.
In our writing approach, we ensure that your content reflects your desired tone of voice and expertise.
Our revision process will ensure your satisfaction with the final product.
ENSURING CONTENT ALIGNMENT WITH MENTAL HEALTH BEST PRACTICES
We understand the importance of trust and confidentiality in the mental health field, including the HIPAA regulations. We craft content that is inclusive and respectful of all individuals, avoiding stigmatizing terms or generalizations. We have extensive experience in crafting content that provide valuable information to potential clients while adhering to the highest ethical standards.
testimonials
I have been working with Sonja for some time and would highly recommend her services! Sonja is great to work with, she is timely and very respectful. She has helped me with so many things; from SEO, keyword research, to web design and content creation. Sonja makes great suggestions, she is very creative and pays great attention to detail.
– Dina Owen
CEO of PsycHealth Services INC.
After analyzing my website, Sonja gave me clear information on what could be improved and how. She tailored her explanation to my level of knowledge and explained everything in simple terms. I got answers to many questions and guidelines for my programmer on where and what can be fixed! I would recommend Sonja to everyone who sees that their website does not have enough traffic!
– Jasna Stanojević Mirković
Spirit of Joy, Theta Healing
about us
LeadIn Therapy is a boutique lead generation agency with dedicated and passionate digital marketing and content specialists.
The written word holds immense power in digital marketing, capable of either enhancing or diminishing user experience. This is why we write copy that precisely communicates your message, meticulously measuring its impact, relevance, and helpfulness.
Witnessing the positive impact of our copywriting on private practices brings immense joy. From increased website traffic and lead generation to a stronger online presence, we help therapists and counselors reach more clients seeking support.
Frequently Asked Questions:
What kind of content do you create for therapists’ websites?
We create website content including blog posts, landing pages, home and about pages, resources & lead magnets, and case studies. We can also help you structure your coaching programs and courses. Additionally, we offer content brainstorming sessions to generate ideas for various channels, such as podcasts.
Do you offer copywriting services specifically for my area of mental health expertise?
LeadIn Therapy is a mental health marketing agency specializing in helping all mental health professionals build a thriving online presence and reach their ideal clients. This includes those offering individual therapy (CBT, DBT, etc.), family & couples therapy, and specialized therapies like occupational therapy, burnout therapy, and more. We also work with wellness and yoga coaches, somatic therapists, art therapists, massage therapists, and other specialized providers offering valuable services to people.
Will the copywriting reflect my unique voice and approach to therapy?
Our copywriting process is collaborative, ensuring you have the final say in approving the copy. We excel at capturing the therapist’s individual approach and highlighting the biggest benefits and outcomes your specific therapeutic approach offers.
Can you help me create content that adheres to HIPAA regulations?
Yes, we can help you create content that adheres to HIPAA regulations. Our copywriting services prioritize protecting client confidentiality. We understand the importance of using appropriate language and avoiding any potential breaches of privacy in your content.
How long does it take to complete a website copywriting project?
The estimated timeframe depends on the project scope, complexity, and the number of pages required. Additionally, the timeframe depends on whether we need to optimize your content for search engines and perform keyword research.