Frequently Asked questions

I track key traffic and conversion metrics to show how your website actually supports patient growth. This includes increases in traffic from high-value keywords (measured month-over-month or year-over-year) and conversion rates for actions like booking appointments, filling out contact forms, subscribing to your newsletter, or requesting resources. I use Google Tag Manager and Google Analytics 4, configured to avoid capturing Protected Health Information, and other tools to track clicks, calls, and form submissions in a privacy-compliant way.

Yes. I primarily work with mental health professionals across a wide range of specialties and modalities, from CBT and DBT to addiction treatment, eating disorders, and couples therapy, as well as wellness practitioners like somatic and art therapists. I also work with mental health clinics, outpatient clinics, and retreat centers.

It does. General marketing principles are useful, but there is a real advantage in working with someone who specializes in mental health:

• Understanding your business and audience: Mental health professionals face unique challenges in marketing their services. I understand the specific needs of therapists, counselors and clinics.
• Sensitivity and tone: Promoting mental health requires a thoughtful approach. I write messages that are respectful, empathetic and non-stigmatizing.
• Regulations and ethics: I know the limits that apply to mental health marketing and keep your campaigns within them, without sensationalism or exploiting vulnerabilities.

Timelines depend on your niche and competition, but with a focused SEO strategy and consistent execution, most clients begin to see organic traffic improvements within a few months. I optimize your key pages so that more visitors turn into real inquiries and booked appointments.

I do not guarantee a specific number of inquiries per month, because results depend on many factors such as competition, location, services, and demand. Instead, I focus on what I can control:

• Increasing relevant traffic to your website
• Attracting people who are actively looking for the services you provide
• Improving your website’s ability to turn visitors into inquiries and appointments

I start by reviewing your current online presence: SEO performance, website structure, user experience, and any past campaigns. I clarify your main services, ideal patients, and priority locations. From there, I design a tailored plan that typically includes an SEO and website action plan, and conversion optimization so that more visitors become patients.

I take a privacy-safe, HIPAA / GDPR-aware approach to tracking and analytics. This means configuring Google Analytics and Google Tag Manager carefully to avoid capturing anything that could be considered Protected Health Information or personal data, such as form field content, chat transcripts, or details that could identify a specific patient or their health condition. I’m not a legal or compliance attorney, and I always recommend clinics also work with their own legal counsel, but avoiding health data exposure in marketing tools is a core part of how I set up tracking.