1. Service Provider
Services are provided by Sonja Marinkovic PR Digital Bridge, trading as LeadIn Therapy.
2. Services
We offer SEO and content marketing consulting services for behavioral health clinics and mental health professionals. Depending on the agreed scope, this may include SEO strategy, technical SEO, local SEO, Google Business Profile optimization, content planning, E-E-A-T improvements, HIPAA-aware tracking recommendations, AI visibility review, light conversion optimization, and reporting.
3. Engagement Format
Following a discovery call, if we agree to move forward, we’ll put a written agreement in place covering the agreed scope, deliverables, timeline, and communication expectations before any work begins. Engagements typically run on an ongoing monthly retainer basis.
4. Fees and Payment
Payment terms are 50% in advance for the first month, with the remaining balance due before work continues. Ongoing invoices are issued on the 1st day of each month, payable in USD unless otherwise agreed in writing.
5. Late Payment
A grace period of 5-7 calendar days applies after each invoice due date. If payment isn’t received within that period, work may be paused until the balance is settled.
6. Access and Client Inputs
To do the work properly, we’ll need timely access to your website, CMS, Google Search Console, Google Business Profile, analytics, and other relevant tools. We also rely on timely feedback and key business context (priority services, locations, and similar) to keep the engagement moving.
7. Communication
Engagements typically include up to one video call per calendar month, plus email communication as reasonably needed. A shared project management workspace may be used for tasks, updates, and requests.
8. Scope Changes and Specialist Services
The agreed fee covers the scope in the written agreement. Additional calls, expanded deliverables, or specialist services like PR and link building are handled through vetted partners and billed separately unless explicitly included upfront.
9. No Performance Guarantee
We don’t guarantee specific rankings, lead volume, booked appointments, traffic, or revenue. This is a professional consulting engagement, results depend on many factors outside our control, and we’ll always be upfront about what’s realistic.
10. Confidentiality, Privacy, and HIPAA-Aware Work
We treat client information as confidential, and won’t reference your brand, clinic, or results publicly (including for case studies) without prior written approval.
We make commercially reasonable efforts to follow HIPAA-aware best practices relevant to our services, but we remain a marketing and SEO consultancy, not legal or compliance counsel. The client remains responsible for its own legal, regulatory, privacy, security, and HIPAA compliance, including any issues that existed before the engagement began.
11. Time Zone
We’re based in the Central European Time Zone, but that rarely affects communication in practice, we adjust our schedule to overlap with US working hours when needed.
12. Termination
Either party may end the engagement with written notice. Unless otherwise agreed, termination takes effect at the end of the current billing period.
13. Formal Agreement
These Terms are a general summary. Specific engagements are governed by a signed agreement covering the full scope, timeline, and terms for that project.